Jayant kadambi biography of christopher
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A Similar But Different Take On A Feature Film Debut
2007 was the biggest year to date for broadband film advertising, with advertisers spending more on a variety of new formats, and users accessing it more on a variety of new sites. But there are a number of lingering problems, which everyone in the industry is contemplating. iSPOT asked industry executives to specify the top challenges facing broadband video advertising in 2008. Their answers reveal a number of significant dilemmas that must be addressed if broadband video advertising is going to move ahead.
Ian Schafer, President/Founder, Deep Focus
The business of broadband video advertising has many, many stakeholders, including publishers, advertisers, techonology companies, agencies, talent, distributors, and copyright holders. As revenue grows for video advertising, how many times can the pie get sliced?
The ongoing writers’ strike is a good example of just ho
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YuMe by RhythmOne Executives
Work At YuMe by RhythmOne?
Jayant Kadambi
Board Member
Mitchell Habib
Board Member
Christopher Paisley
Board Member
Daniel Springer
Board Member
Michael Hudes
Chief Revenue Officer
Michael previously served as CEO of Keystream, where he led the development of a platform for publishers and advertisers to create dynamic overlay advertising units to more effectively monetize video content. Prior to that he served as President of Innovation Strategy and Growth for Interpublic Group's Mediabrands and was the President and Chief Operating Officer of Organic, Inc., where he oversaw the company's evolution from a 17 person shop dedicated to building websites to a 1,300 person team focused on digital marketing services. Michael graduated with Honors with a BA in Political Science from the University of Rochester.
YuMe by RhythmOne Founders
Name & TitleBioJayant Kadambi
Board Member
YuMe bygd RhythmOne B
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ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5.
TubeMogul acquired by Adobe
Adobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash.
With the acquisition of TubeMogul, Adobe hopes to create an end-to-end independent advertising and data-management solution across TV and digital formats, bringing together the fragmented ad tech and data management process and pushing online video, essentially creating a one-stop-shop for marketers.
The addition of TubeMogul will allow Adobe-customers to spread their video advertising activities across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform, combined w