Jorge rodriguez gerada biography template
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Green artists fighting for a change
Last Friday June 5th we celebrated World Environment Day. This has been the date chosen by the United Nations to -year after year- promote awareness and action for the protection and caring of our planet through pushing politicians and organizations to focus their fight on this common goal that also takes part through individual actions and the reflection of our own lifestyle and consumption.
Many artists have dedicated their work to this cause and through it they denounce the consumerist and waste-generating system in which we live and lead us to a forced reflection with which they intend to provoke a direct response from the viewer. We compile some of the artists who are leading this fight and we put together some of their most representative works.
Jorge Rodríguez-Gerada
Artist and activist, Cuban-American Jorge Rodríguez-Gerada (Santa Clara, Cuba, 1966) residing in Barcelona, focuses his work o
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Jorge Gerada: Culture Jamming, Artivism, & Narrative Art
Back in April, inom caught up with Jorge Rodriguez Gerada, an artist with a career spanning decades with an ever evolving style. At the time, he was working on a massive mural at the midtown Westin Hotel for Street Art for Mankind.
The mural was part of Street Art for Mankind’s collaborative initiative with the United Nations and the International Labor Organization (ILO) to raise awareness about human trafficking.
I sat down with Jorge to talk about his history of culture jamming, the importance of art with a message, and working a narrative into art.
When did you first start painting?
When inom was younger, like all kids. I went to Jersey City State College and I met a bunch of multicultural kids. We started this group called ‘ArtFux’. It was really in your face, changing billboards, different kinds of culture jamming art. I did that, starting in ‘89. By ‘92, I was r
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Beirut Digital District commissioned the artist Jorge Rodríguez-Gerada, in collaboration with BAD. (Built by Associative Data), to paint a mural in the district of Bachoura on a building that bears the marks of war and awaits to be re-built in Beirut, Lebanon.
Many societies have been shadowed lately by wars and conflicts, putting a tremendous weight on children’s education and future. Gerada’s concepts have been long driven by social parameters. Titled ‘Connection’ the mural portrays a ung boy exploring an Arduino board, alluding to the essential need for innovation and education in building a better future for the society.
After the conflicts that have violently marked the city of Beirut, and with Bachoura being once the front line of the devastating 1975 Civil war, the area is now being brought back to life by Beirut Digital District. Beirut is witnessing an incredible and hopeful metamorphosis.
Gerada has been “replacing the faces of cultural icons chosen by advertisers w